You know you need to figure out why your organic search traffic is suffering. But how much will a professional SEO audit cost? We want to hear from you!
So just how much should an e-commerce SEO website audit cost? How do you compare apples to apples between the many different audits available?
We’ve put together a shortlist of criteria to help you figure out which price point is right for your site. Then we provide you with a sample E-commerce site and ask you to tell us what you think that audit should cost. Fun right?
What Determines the Price?
The price can range from $0.00 up to $50k depending on several factors.
Here are the primary factors to take into consideration for determining the price of an E-commerce SEO Audit:
- The size of the website (# of categories, products, content pages, sub-domains, etc)
- Deliverables provided (technical audit, prioritization of fixes, content strategy, link assessment, etc)
- Experience of the team conducting the audit (for non-automated audits)
- Amount of knowledge transfer to customer team
At the end of the day, the main difference is between fully automated audits vs human (manual) audits or some combination of the two. The real value is what the auditor does with the findings.
The Number of Hours Matter…And Experience of the Team
For manual/human-based E-commere SEO audits, the main variables are # of hours and knowledge of the team. While a mostly automated audit will take an hour to put together, an in-depth SEO audit for an e-commerce website can take up to 80 man hours for many large online stores.
Based on the sample website below, take our poll and let us know what you would pay the audit.
So just how much should an e-commerce SEO website audit cost? How do you compare apples to apples between the many different audits available?
We’ve put together a shortlist of criteria to help you figure out which price point is right for your site. Then we provide you with a sample E-commerce site and ask you to tell us what you think that audit should cost. Fun right?
What Determines the Price?
The price can range from $0.00 up to $50k depending on several factors.
Here are the primary factors to take into consideration for determining the price of an E-commerce SEO Audit:
- The size of the website (# of categories, products, content pages, sub-domains, etc)
- Deliverables provided (technical audit, prioritization of fixes, content strategy, link assessment, etc)
- Experience of the team conducting the audit (for non-automated audits)
- Amount of knowledge transfer to customer team
At the end of the day, the main difference is between fully automated audits vs human (manual) audits or some combination of the two. The real value is what the auditor does with the findings.
The Number of Hours Matter…And Experience of the Team
For manual/human-based E-commere SEO audits, the main variables are # of hours and knowledge of the team. While a mostly automated audit will take an hour to put together, an in-depth SEO audit for an e-commerce website can take up to 80 man hours for many large online stores.
Based on the sample website below, take our poll and let us know what you would pay the audit.
Take The Poll: How Much Should The Following E-commerce Audit Cost?
Sample Website Specs & Audit Scope
- Revenue: $10 million annual revenue
- Traffic: 200k monthly visitors
- Industry: Sporting goods
- Scope: 120 point SEO audit with full technical + content recommendations.
- Type: Automated & manual / human
All of the following aspects of the website are included in the audit process:
- Technical SEO, Indexing
- Website Speed , Core Web Vitals
- User Experience
- Mobile Experience
- Measurement Tools & Monetization
- Backlinks and Link Building
- Multi Language Content
- Search console and Google My Business
- Essentials (contact info etc)
- User Engagement Metrics and Issues
- Website Content SEO Audit for Each Page Type
- Content Recommendations
- Strategic Roadmap Delivered
Curious to See If Your Site Makes the Grade?
If you want to see how your site scores in this type of audit, feel free to reach out to us today.
We have a proven 9 step process we call the E-Commerce SEO Audit Roadmap™ that covers all the points discussed above.
