Even wildly successful
E-commerce websites need to be testing.
In fact, it in part is likely what brought them their success.
Ideating and executing on A/B & Multi-variate tests can be a challenge, even for seasoned website teams.
That’s why our CRO.Stack™ was created: to assist growing E-commerce brands grow their profitability and lower their acquisition costs through winning testing programs.
How Does CRO.Stack™ Work for E-Commerce Sites?
Setting Testing Baselines
We’ll help you establish the baselines for core shopping activities on your site, such as add to carts, newsletter signups, and of course, transactions.
Establish CRO Testing KPIs
Every testing program needs a target.
We’ll work with you to determine specific, acheivable KPIs that will both move the needle, and give the team a sense of accomplishment.
E-commerce Testing Platform Selection
Not every testing tool is right for every E-commerce business. Utilizing our years of experience, we’ll help you select the proper testing & measurement platform for your needs: From simple client-side JavaScript to complex server-side integrations.
Prioritize Tests Based on Need
Depending on the established baselines and KPIs, we’ll deliver a “first round” of test ideas that can be rapidly deployed to get the program underway.
Testing Measurement & Analytics
Once statistical significance is reached, we’ll provide reporting and hypotheses on what went wrong, and what went right.
We’ll even help you implement the winning variant to production.
Testing Ideation
Once your first winners are in production, we’ll work with you to further ideate based on the hypotheses we derived earlier. Remember- You ALWAYS need to be testing.
We’ll make sure you are.
Empowerment & Knowledge Transfer
You own the tools, the plan, and the results. We’ll educate & mentor you and your team, insuring that at the end of our engagement you will be self-reliant. Confidence breeds success, and we’ll make sure you have both.
Our Platform Expertise
We have experience with all the major E-Commerce platforms on the market today. We can provide digital marketing services no matter which platform you are on. Below are the core platforms we work with.
What Our Customers Are Saying
Related Services
Enterprise E-Commerce SEO Audits and Roadmaps
We don’t just sign you up and deliver an automated report! We identify your KPIs and Goals at the outset of the project and transfer knowledge to your team throughout the project so you’re not dependent on any 3rd party agency to implement the strategy.
PPC/SEM Management
Google, Bing, Criteo, Adroll.. We'll help you setup your paid campaigns then actively optimize them to hit your ROAS goals. Full transparency for reporting and fees.
Outsourced CMO/Strategy
Hiring a full-time CMO or Director of E-Commerce is time consuming and expensive. Take advantage of our experienced team of digital marketers to get over the growth hump.
Real Case Studies, Real Results
See how we’ve worked with our customers to reduce costs, grow their revenue, and maximize their profitability!
